It’s become de rigeur for blogs to publish lists of advice, or rules to live by gained from the author’s years of experience. After reading several of these, I’ve compiled my own list, a much shorter version. Don’t take advice/rules lists too seriously, they’re all made up of people’s personal experiences and aren’t law. Empathy [...]
Category Archives: Advertising
Using YouTube for every ad you make
This weekend Missy saw an ad she liked on television, so she turned to the internet to find more about it. Her first stop was YouTube, a step that I thought was pretty logical, but it turned out to be unsuccessful. It would take her another half hour of searching to finally find the video. [...]
Interaction based advertising will rule the world
I’ve been a firm believer for some time now that the current show-and-tell form of advertising will die out in favor of a pass-along style. In this I mean that when an advertiser tells me something, it’s somewhat like that guy laughing to himself on the street corner, throwing out taunts at passers-by. People around [...]
Better than … anything else they’ve done
There is a lot of hate on for the new Aol. logos, and I don’t particularly like them either. This is not going to be a gushing fan post. There is something about them that has caught my eye though. Take a look at where they were most recently: This is a standard, tech-style kind [...]
Dear Expedia
If you don’t believe I should pay for insurance, why is this a special deal? Why are you putting a deadline on how long my trip insurance is an unnecessary cost? This is an example of a great idea that has been poorly implemented. If Expedia were to say “We don’t believe you should have [...]
