Category Archives: Work

The rule on lists of rules

It’s become de rigeur for blogs to publish lists of advice, or rules to live by gained from the author’s years of experience. After reading several of these, I’ve compiled my own list, a much shorter version. Don’t take advice/rules lists too seriously, they’re all made up of people’s personal experiences and aren’t law. Empathy [...]

Rewards card wallet

So I was thinking about why my wallet is wearing a patch in my jeans, and I realize it’s because I am carrying about 20 cards, the majority of which I don’t necessarily need to carry, I just need the number. From there I figured the ideal way to fix this would be a phone [...]

US Android traffic passes iPhone

A question I’ve been asking clients has been “Why an iPhone app?” A lot of people have been caught up in the swell of iPhone apps being launched, and for good reason. It’s a fantastic way to get a solid user experience right in their client’s hands. I want those people to take a step [...]

Idea: Helpful terms and conditions

One of the usability issues that never seems to be solved is how sites send their non-marketing information to users. These are the little tiny text links normally found at the bottom of the page, the Terms & Conditions and Privacy statements. Not only are these hidden away, they are written in the most awful [...]

Open For Bidness

A little over a year after I moved to Toronto, I find myself in the market again. My time at Proximity BBDO has ended, and I am trying to replace them in my heart. With this opportunity, I start thinking to myself “What do I really want to do?” I have a little list of [...]