This weekend Missy saw an ad she liked on television, so she turned to the internet to find more about it. Her first stop was YouTube, a step that I thought was pretty logical, but it turned out to be unsuccessful. It would take her another half hour of searching to finally find the video.

Why aren’t agencies putting all their work on YouTube by default? Every spot we make should be automatically uploaded and properly keyword written. There is no excuse for running a spot on television that can’t be found online, especially when that online component is free.

Missy ended up finding it here.